Did you know that the global lingerie market was worth an estimated $37 billion in 2019? Come 2026; industry experts project this to skyrocket to $57 billion. Brassieres, AKA bras, account for 40%, the largest share of this sector.
Interestingly, many bras come with a design to enhance breast size and shape, such as the push-up bra.
That alone indicates that for many women, bust size does matter. The question now is, why?
This guide lists some reasons having smaller or larger breasts is important for women, so be sure to read on.